Privacy policy
Last updated 6 January, 2025.
We get it—privacy matters big time. It’s a gargantuan deal to us, too. We believe wholeheartedly in protecting your data and the copyright of content creators. We also believe in good technology to make everyday lives easier.
PlatformAlt5 ™ is committed to protecting your privacy. This Privacy Statement describes how we collect, use, disclose, and protect your personal information when you visit our website, PlatformAlt5.
BriefBrain™ users, please jump to the bottom of this page to see your privacy information.
Information we collect
Personal Information
We may collect personal information, including your name, email address, and other contact details, when you proactively provide them through forms on our website.
Automatically collected information
We may automatically collect specific information when you visit our website. This may include your IP address, browser type, device information and the pages you visit. This information is collected through cookies and similar technologies.
How we use your information
We use your information for the following purposes:
Providing services
To respond to your inquiries and provide the services you request.
Communication
To communicate with you, including sending emails (or by other methods you choose) related to our services and updates.
Analytics
To analyse and improve the usability and performance of our website.
Legal compliance
To comply with applicable laws and regulations.
Cookies and similar technologies
Please refer to our cookie policy for information on how we use cookies and similar technologies.
Third-party disclosure
We do not sell, trade, or transfer your personal information to outside parties. However, we may share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you as long as those parties agree to keep this information confidential.
Data security
We take appropriate measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction. However, no Internet transmission is completely secure, and we cannot guarantee the security of your information.
Your rights
You can:
- Access the personal information we hold about you
- Correct inaccuracies in your personal information
- Request the deletion of your personal information
- Object to the processing of your personal information
To exercise these rights, please get in touch with us at Hello@PlatformAlt5.com
International data transfers
If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the information, including personal information, to the United Kingdom and process it there.
Changes to this privacy statement
We may update this privacy statement occasionally to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please check this page periodically for updates.
Contact us
If you have any questions, please contact us at Hello@PlatformAlt5.com
Thank you for trusting PlatformAlt5 with your information.
BriefBrain™ privacy policy
This Privacy Statement describes how we collect, use, disclose, and protect your personal information when you visit and use BriefBrain™.
- Our contact details
- What information we collect, use and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- Who we share information with
- Sharing information outside of the UK
- How to complain
Contact details
What information we collect, use and why
When you brief us or use BriefBrain™, the curated questions in each brief have been carefully considered to generate your brief in a format that inspires people to be more creative. We use this information to provide the requested services and to communicate with you. Your data is kept private and confidential. We use data to improve what we do. Your data won't be used to train AI.
We collect or use the following information to provide and improve products and services for clients:
- Names
- Contact details
- Occupation
Please note: we are not currently collecting usage data (how you interact or use BriefBrain™.
We collect or use the following personal information for the operation of client or customer accounts:
- Names and contact details
- Account information, including registration details
We collect or use the following personal information for information updates or marketing purposes:
- Names and contact details
Please note: we are not currently collecting user journey information or IP addresses.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below.
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure - You have the right to ask us to delete your personal information.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
Your right to object to processing - You have the right to object to the processing of your personal data.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. .
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
Directly from you
How long we keep information
BriefBrain™ customers, we keep your information for as long as your subscription is active and for twelve months. We may retain campaign data and client interactions for future reference, analysis or compliance purposes for a few years after the project ends.
PlatformAlt5 customers, we keep your information for between 12 and 36 months. We may retain campaign data and client interactions for future reference, analysis or compliance purposes for a few years after the project ends.
Who we share information with
Data processors
Amazon Web Services - Cloud Computing Services
This data processor provides the following cloud computing services: Cognito, Bedrock, AWS Landing Zone, Amplify, Compute Resources (EC2/ Lambda plus others), storage S3, security: I am roles. BriefBrain™ is hosted in London (AWS Europe Region).
Cloud 202
This data processor does the following services: Technology partner (builder) for BriefBrain™.
Others we share personal information with
Our professional consultants in line with service delivery.
Sharing information outside the UK
Our data processors may host personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
Organisation name: Amazon Web Services
Category of recipient: Cloud computing provider
Country the personal information is hosted: Frankfurt (Europe) region
How to complain
If you have any concerns about our use of your personal data, you can make a complaint by contacting us at BriefBrain@PlatformAlt5.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
If you have any questions, please contact us at BriefBrain@PlatformAlt5.com