AI policy

Our statement on Artificial Intelligence, ‘The Only Way is Ethics’

We support using AI to enhance productivity and efficiency in our workflows and are excited by its potential.

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We work with brands to understand their AI policies and will always be transparent about its use in the content we produce for you and your audiences, clearly labelling it where necessary.
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We won't allow AI to replace authentic, unique human storytelling and creativity, only to complement it.

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We will never use AI to evade copyright or plagiarise the work of others, and we will always remain vigilant about the inherent biases, limitations and confidentiality implications of AI and associated technologies.

Our commitment is to unique, authentic and compelling creativity that's ethically created.

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BriefBrain™

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BriefBrain™ is a software application to help users create brilliant briefs, inspiring the creativity that leads to game-changing project outcomes. 

You choose to use BriefBrain™ with or without AI; your data remains private and confidential. It's not used to train AI.  

BriefBrain™ cuts through the faff, resulting in budget and process efficiencies. AI summarises data and, if requested, optimises your responses.  Generative AI helps shape your creative vision with a mood board, inspiring the creative direction for your team. AI-generated ‘spirit animals’ bring your ideal customer persona (avatar) to life.  

BriefBrain™ uses guardrails, prompt engineering and Retrieval Augmented Generation 'RAG' to reduce misinformation. RAG improves accuracy by leveraging up-to-date and contextually relevant information. It can still make mistakes, so check important facts before unleashing your brilliant briefs on your top teams.

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